Get Advances in National Brand and Private Label Marketing: PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

ISBN-10: 3319597000

ISBN-13: 9783319597003

This publication offers the newest learn on nationwide model and personal label advertising - a set of unique, rigorous and hugely suitable contributions of the 2017 foreign convention on nationwide model & deepest Label advertising in Barcelona. It covers quite a lot of subject matters from fields as various as retailing, advertising and marketing, basic enterprise, psychology, economics and records. additional, the convention addressed diversified parts of software, together with: purchase-decision types, top class inner most labels, judgements fascinated by introducing new items, M-commerce, inner most label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships.

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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