Advances in National Brand and Private Label Marketing: - download pdf or read online

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman

ISBN-10: 3319201816

ISBN-13: 9783319201818

This publication provides the newest examine and up to date experiences within the box of nationwide model and personal label advertising and marketing. It covers a variety of subject matters, together with retailing, advertising, common company, psychology, economics and data. It addresses assorted components of software, comparable to model naming and packaging judgements, cost elasticity, positioning, branding, purchaser motivation, on-line groups, financial problem, ideas in progress and mature inner most labels. The contributions are prepared based on the subsequent issues: purchaser behaviour, strategic judgements, branding, marketplace tendencies and theoretical study. The e-book provides a set of unique, rigorous and suitable contributions from the 2015 nationwide manufacturers and personal Label advertising convention in Barcelona. 

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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman


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