Airline e-Commerce: Log on. Take off. by Michael Hanke PDF

By Michael Hanke

ISBN-10: 0415775795

ISBN-13: 9780415775793

ISBN-10: 0415775809

ISBN-13: 9780415775809

From the few tickets that have been bought through Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, international on-line shuttle has grown to generate at the present time greater than part a thousand billion cash in annual profit. This improvement has introduced major adjustments to the airline company, shuttle markets, and shoppers. at the present time, airways all over the world not just use e-commerce for affiliate marketing online and promoting but additionally as a platform to supply designated prone and functions that experience no counterpart within the actual world.


This ebook is an in-depth advent to airline e-commerce. It covers a huge scope of components which are necessary to an airline’s ongoing electronic transformation.




  • Digital houses & features



  • E-marketing



  • E-sales & distribution



  • Web shopper service



  • E-commerce organization



  • E-commerce strategy


Written by means of an airline e-commerce professional and illustrated with a number of examples of top airways during this sector, Dr. Hanke offers for finished "behind-the-scenes" information of the way airline e-commerce works. This publication is a vital better half for college kids and practitioners alike since it permits the reader to procure an intensive origin of airline e-commerce. in addition, the booklet allows the reader to understand the ramifications of airline e-commerce in definite company parts and to take potent motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke


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