Airline e-Commerce: Log on. Take off. by Michael Hanke PDF

By Michael Hanke

ISBN-10: 0415775795

ISBN-13: 9780415775793

ISBN-10: 0415775809

ISBN-13: 9780415775809

From the few tickets that have been bought through Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, international on-line shuttle has grown to generate at the present time greater than part a thousand billion cash in annual profit. This improvement has introduced major adjustments to the airline company, shuttle markets, and shoppers. at the present time, airways all over the world not just use e-commerce for affiliate marketing online and promoting but additionally as a platform to supply designated prone and functions that experience no counterpart within the actual world.

This ebook is an in-depth advent to airline e-commerce. It covers a huge scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web shopper service

  • E-commerce organization

  • E-commerce strategy

Written by means of an airline e-commerce professional and illustrated with a number of examples of top airways during this sector, Dr. Hanke offers for finished "behind-the-scenes" information of the way airline e-commerce works. This publication is a vital better half for college kids and practitioners alike since it permits the reader to procure an intensive origin of airline e-commerce. in addition, the booklet allows the reader to understand the ramifications of airline e-commerce in definite company parts and to take potent motion for a winning e-commerce strategy.

Show description

Read or Download Airline e-Commerce: Log on. Take off. PDF

Similar e-commerce business books

New PDF release: Clustering Windows Server: A Road Map for Enterprise

An IT decision-maker's street map to making scalable and trustworthy home windows 2000 clustered structures. Clustering home windows 2000 explains what a cluster is and what it isn't. It explains the recommendations and know-how from the viewpoint of Microsoft's home windows relations of working platforms. Mauler and Beebe completely discover the severe interplay and integration of cutting-edge laptop with those working platforms and in addition with third-party layered suggestions.

Read e-book online Cultural Tourism in a Digital Era: First International PDF

This e-book covers the whole spectrum of cultural and electronic tourism and offers the most recent findings, examples and situations, highlighting ideas for the tourism from either an instructional and a realistic perspective. The publication invitations readers to find ongoing advancements and up to date tendencies in fields like background and museum administration; activities tourism; tourism economics and coverage; e-marketing and e-business; and lots of different fields, making it of price to researchers in tourism administration, practitioners and policymakers alike.

Dick Diamond's Trading as a Business: The Methods and Rules I've Used To PDF

Become aware of what mythical dealer Dick Diamond is familiar with approximately buying and selling that you simply do not buying and selling as a enterprise: The equipment and ideas i have Used to overcome the Markets for forty Years offers a behind-the-scenes examine how Dick Diamond has turn into a winning self reliant dealer for greater than 4 many years. This very important source finds Diamond's tools for interpreting the industry and figuring out the correct time to get out and in of trades.

E-Life: Web-Enabled Convergence of Commerce, Work, and - download pdf or read online

This booklet constitutes the refereed court cases of the Workshop on E-Business (WeB 2015), held in fortress worthy, Texas, united states, on December 12, 2015. The subject matter of net 2015 was once “Leveraging carrier Computing and massive information Analytics for E-Commerce”, and therefore the workshop supplied an interactive discussion board by way of bringing jointly researchers and practitioners from around the world to discover the newest demanding situations of next-generation e-Business structures and the potential for provider computing and large info analytics.

Extra info for Airline e-Commerce: Log on. Take off.

Sample text

Download PDF sample

Airline e-Commerce: Log on. Take off. by Michael Hanke

by Mark

Rated 4.93 of 5 – based on 46 votes